About the Program
The Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) at South Mediterranean University empowers students with cutting-edge knowledge and practical skills to thrive in today’s digital-first world.
Students learn how to harness social media, data analytics, e-commerce, and digital branding to create impactful campaigns that deliver measurable business results.
This program is designed for innovators who aspire to dynamic careers across all forms of digital media and modern marketing.
Program Information
Program Duration: 4 years (full-time)
Degree Awarded: Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg)
Students also receive a diploma from NCC Education.
Program Overview
Bachelor of Business Administration in Digital Marketing
B.B.A. DMktg — Faculty of Business and Financial Technology.
Why Choose This Program?
Why Study at SMU?
- Modern university blending creativity, business, and technology.
- Learn one of the world’s fastest-growing career skills.
- Develop expertise in digital campaigns, branding, analytics, and content creation.
- Gain practical experience using real marketing tools and platforms.
Curriculum Highlights
What Will You Study?
- Principles of Marketing & Consumer Behavior
- Digital Marketing Strategy
- Social Media Marketing & Brand Management
- SEO & Copywriting
- E-Commerce & Digital Sales
- Customer Relationship Management
- Marketing Research & Analytics
- Strategic Management
- Entrepreneurship & Innovation
- Internship, Case Studies & Capstone Project
Program Benefits
What You Will Gain
1
Modern university blending creativity, business, and technology.
2
Learn one of the world’s fastest-growing career skills.
3
Develop expertise in digital campaigns, branding, analytics, and content creation.
4
Gain practical experience using real marketing tools and platforms.
Academic Value
Two Certificates
Students graduate with a bachelor’s degree from South Mediterranean University and a diploma from NCC Education.